8th November 2012.
Problem Statement: Inefficiency of tertiary education students to do multiple referencing during revision.
Business Idea: Multiple Referencing Application.
Customer Segment:
- Users: University and college students as well as corporate workers.
- Clients: Computing firms, research facilities,multimedia companies, university press and e-book publishers.
Value Propositions:
- High accessibility; in the comfort of home.
- Low cost for the basic applications
- Convenience; bookstore in an application.
- Purchase is not restricted to location.
Channels:
Websales through appstore (android or itunes):
- Enable rating and remarks or review.
- In app ebook store
- Constant upgrading or updates.
Customer Relationship:
Automated Service:
- Tutorial on every feature of the application (reaccessed in settings).
Self Service:
- Customer can customize resources.
Revenue Stream:
Licensing:
- A usage of ebook; exclusive access of cutomers to certain features.
Key Resources:
- Providing credit cards for online purachasers.
- Providing ebooks
- Providing PDF reader.
Key Activity:
- Editing/upgrading of application
- Advertising medium.
Key Partner:
App Stores: Android/itunes.
Computing Firm
Ebook publishers:
- Dorland
Banks
- Standard Chartered
- Hong Leong
Course Structure:
Value driven:
- Variable course; number of ebook bought.
